3 Best Youtube Video Ads For Your Business

Youtube ads are an excellent solution for businesses today who want to reach a wider audience and showcase their products and services.

To manage your business's Youtube ads effectively, we recommend you partner with a social media marketing agency in Egypt. However, what are different Youtube's video ad formats?

1- In-Stream ads

In-stream ads run before a video starts or during the video. There are two placements for in-stream ads:

• Skippable ads: Skippable ads run for 5 seconds, and the viewer can then choose to skip the whole ad.

• Non-skippable ads: Non-skippable ads can be up to 15-20 seconds.

According to professional digital marketers, skippable ads perform better than non-skippable ones.

Skippable ads are a good match for several campaigns, including sales, website traffic, leads, brand awareness, and reach.

2- Bumper ads

Bumper ads are turned on when you use in-stream ads. They are considered a variation of non-skippable ads; Bumper ads can't be skipped and are played at the beginning of a video.

The duration of Bumper ads is limited to just 6 seconds. This type of ad is great for building brand awareness, reach and increasing overall ad recall.

3- In-feed ads

In-feed ads, formerly known as Discovery ads, are ads that appear on a user's organic feed.

These ads also get much visibility and appear on the search results page, on the Youtube homepage, and also next to related Youtube videos. Product and brand consideration is the best campaign goal for this video format.

These are Youtube's best video ad formats that help brands connect with their audiences. With the right Youtube marketing strategy, your business can fully utilize Youtube ads and achieve your business goals.

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