How Much Do Skippable Youtube Ads Really Cost?

Whether you run a small or medium-sized company, Youtube ads are vital to your brand’s growth and prosperity. What is equally important is: How much do they cost?

Managing your Youtube expenses and choosing the best option for being charged is best done with a social media agency in Egypt.

How does Youtube Charge You for Skippable Ads?

1- CPM (Cost Per Mille)

In this metric, Youtube calculates the cost depending on the number of impressions. Impressions are the number of viewing your ad.

As an advertiser, you get charged a certain amount per 1,000 impressions.

How much you are charged depends on each niche and your budget.

2- CPV (Cost Per View)

Digital marketers commonly choose this metric since it provides quality and value for money.

Youtube only charges you if any of the following happen:

• The viewer watched the full length of the ad (they didn’t skip).

• The viewer watched at least 30 seconds from the full length of the ad.

• The viewer interacts with your ad by clicking on the CTA (call to action).

3- CPA (Cost-Per-Action)

This metric is best for those campaigns where you want the viewer to take action.

Youtube will only charge you if the viewer takes the action you want as an advertiser leading to a conversion.

As an advertiser, you have complete control of determining the nature of that conversion. It could be a: ‘Shop Now’ or ‘Download’ or anything else that helps you achieve your business objectives.

Youtube skippable ads are an excellent option for all businesses and niches alike.

Regarding cost, Youtube allows you to set a daily budget and ensures that your ad spend does not exceed that amount.

So you can read more about : Youtube skippable ads

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